February 2012
Best Practices: Optimize Your Wellness Business With These Online Tools
A dozen tools that help you grow revenues, manage costs, and make your clients happier.
January 2012
Lead Generation: Best Practices for Wellness Websites
The five most important steps for capturing and nurturing interest from potential clients who visit your website.
December 2011
Google Plus For Wellness Businesses: Like It - Or Ignore It?
Google+ overview: what it is, when it matters and what you should do with it right now.
November 2011
Wellness Webinars: Affordable Platform for Sales, Innovation & Networking
Five ways to use webinars to win new business, create new products, and expand your network.
October 2011
Ho-Ho-Holiday Marketing: The Five Best Email Promos For Wellness Businesses
These five strategies help health clubs, wellness centers and yoga studios target every possible gift-giving opportunity during the holiday season.
September 2011
What Helps, What Hurts: Getting Your Wellness Business To The Top of Online Search Results
Is your wellness business at the top of search results when someone's looking for a health club? The latest do's and don'ts help put you there.
August 2011
Top Ten Best Email Marketing Practices For Fitness, Nutrition, Wellness Businesses
Want more click-throughs and conversions? Check your email marketing strategy against these ten best practices for health and wellness businesses.
July 2011
LinkedIn: Your Personal Brand’s One-Stop Shop
Beginner and advanced LinkedIn tips enhance the visibility and importance of your personal brand and advance your career and professional goals.
June 2011
Bad Online Reviews: Twelve Do's & Don'ts for Health Clubs, Yoga Studios & Wellness Centers
How to prevent and respond to negative online reviews from customers.
May 2011
Top Ten Best Practices For Wellness Websites: What Works, What Doesn't
This cheat sheet of the ten best practices for wellness websites quickly identifies where your site's on track and where you need to redirect your web team's efforts.
April 2011
55 Ways To Get Email Addresses for Newsletters & Marketing Campaigns
Free newsletters are a great way to stay "top of mind" with current and potential clients and members - when you know how to get new subscribers.
March 2011
What Social Media Can - And Can't - Do For Your Wellness Business
Social's in the headlines - but what's the best way to use it? The math behind social media, and a side-by-side comparison of tools.