September 2010
Seven Online Sales Tools For Every Health & Wellness Business
This is the info your potential members and clients want to see when they visit your website. If you don't have it, get it posted ASAP!
August 2010
True or False? Internet Marketing Myths & Misconceptions
Check your online marketing know-how with this 10-question self-assessment.
July 2010
25 Interesting Things To Say or Do In Your Newsletter, Facebook or Twitter
Twenty-five content suggestions that answer that most-feared question: "What should we say in our newsletter?" (or post on Facebook and Twitter)
June 2010
Best For The Web: Top Ten Web Design, Content & Marketing Books For Wellness Businesses
Top picks for website content & design, email marketing, social media like Twitter, Facebook, & blogs, plus PPC & Google Adwords, website analytics & development.
May 2010
Ping-Pong Marketing For Health Clubs & Wellness Businesses
Market through multiple online and offline "channels" to create a clear and lasting impression of your wellness business in your potential client's mind.
April 2010
How To Generate Leads From Your Wellness Business Website
Five website enhancements that instantly connect site visitors to your business and motivate them to take that next step.
March 2010
Worst Email Marketing Mistakes Wellness Businesses Can Easily Avoid
How to avoid eleven common health club & wellness business email
marketing mistakes: timing, content, call to action, subject line and
more
February 2010
Social Media Mashup: Update Everything & Everyone, Instantly
Integrate blogs, Facebook, Twitter, etc. so that they all update
each other instantly, plus make it easy for people to pick and choose
how they follow you.
January 2010
Online Survey Tools: Swiss Army Knife For Wellness Businesses
Specific ways to use free (or cheap) online surveys to spot problems, get product ideas and newsletter content, review employees and more!
December 2009
Online Customer Reviews: Why They Matter, How To Get Them
Detailed steps for using online reviews on Google Local, Yahoo, Yelp and CitySearch to attract new clients, customers and members
November 2009
Twitter: Quick-Hit Marketing For Health Clubs, Yoga Studios & Wellness Centers
Detailed steps for using Twitter to market your health & wellness business: get-started tips, do's and don'ts, advanced tools
October 2009
YouTube: Show-And-Tell Marketing For Health Clubs
Detailed steps for using YouTube videos to market your health & wellness business
September 2009
How To Market Your Health Club On Facebook
Detailed steps for establishing a Facebook presence for your health & wellness business
August 2009
Make Every Email You Send A (Subtle) Marketing Email
What if you could send marketing emails that would NEVER be reported as spam...NEVER be unsubscribed...and ONLY sent to interested people?
July 2009
Top Ten Health & Wellness Websites For Health Clubs & Personal Trainers
Sites that get you up to speed fast on the latest hot topics and health headlines, plus handy references, tools, calculators and more.
June 2009
Wellness Webinars: Extend Your Reach, Extend Your Profits
What you need to know about this "vitamin for wellness businesses", plus five strategies to enhance your image, close sales, retain customers and build your network.
May 2009
Publish Your Own E-Book: Promotion & Passive Income For Wellness Businesses
E-books: a surprisingly easy way to showcase your expertise, promote your wellness business and create a passive income source.
April 2009
Five Marketing Emails Your Members Will Welcome
Move beyond "refer a friend" emails with five non-pushy marketing emails that your customers will appreciate getting.
March 2009
To Blog Or Not To Blog? Your Questions Answered
Blogs aren't silver bullets. Get the secrets of successful blogging and decide whether your wellness business needs one.
February 2009
Online Press Releases: Is Everything You Know Wrong?
Nine tips help you raise business visibility with online press releases
January 2009
Your Wellness Business Website To-Do List: What To Do & Why
A five-point action plan to improve your website ROI in 2009
December 2008
Did Your Wellness Website Earn Its Keep In 2008?
How well did your website increase revenue, cut costs, and improve staff productivity?
November 2008
Social Media: Five Ways To Jumpstart Member Loyalty
How social media tools like blogs build customer community + five ways to get started.
October 2008
Now What? How Landing Pages Convert Site Visitors To Customers
Do's, don'ts and insider tips for using single-purpose webpages to generate leads and sell online.
Chat highlights: Workplace wellness marketing, website visitor conversion, trial membership turnover, LinkedIn
September 2008
Mobile Marketing: Can Your Clients Hear You Now?
Four examples of T-shirts that text you back and other cool ideas for marketing wellness programs and services via your customers' cell phones
Chat highlights: Health fairs for rehab/pain management center, regional yoga therapy chain's word of mouth and postcard advertising
August 2008
CAN-SPAM Updates: New Email Marketing Rules For Health & Wellness Businesses
New requirements for handling unsubscribes and forward-to-friend, plus other changes to the federal anti-spam rules
Chat highlights: family wellness clinic's newsletter for current patients, how an integrated medical clinic can convert website visitors into clients
July 2008
Pay-Per-Click Advertising: Essentials for Wellness Businesses
Is PPC right for your health club or wellness center? Or just a fast way to burn money?
June 2008
Is Your Web Developer Legit? Ten Red Flags
for Wellness Businesses
Overseeing website development is tough. While the list of potential gotchas is long, these "top ten" red flags shout "buyer beware!"
May 2008
Not Your Father's Internet: What's New & What's Next For Your Wellness Business
There's more to the Internet than email and your website. These five tools give you new and interesting ways to reach customers.
April 2008
50 Ways To Get Email Newsletter Subscribers: Part 1
Free newsletters are a great way to stay "top of mind" - when you know how to get new subscribers.
Chat highlights: health clubs, yoga studios, and employer wellness directors ask about mobile messaging, employers & HIPAA, website redesign, retention,
March 2008
Website Collecting Dust? Five Spring-Cleaning Tips
A five-point plan to spiff up your health and wellness website
February 2008
How To Take Your Website's Vital Statistics
How to get easy-to-understand data about your site's traffic and what visitors do (and don't) like on your site.
Chat highlights: switching from a print newsletter, selling online, getting more clients through your website
January 2008
Local Search: The Missing Link To Your Website
Tips that help customers looking for a local fitness center find your website.