March 2010
Worst Email Marketing Mistakes
Wellness Businesses Can Easily Avoid
How to avoid eleven common health club & wellness business email marketing mistakes: timing, content, call to action, subject line and more
February 2010
Social Media Mashup: Update Everything & Everyone, Instantly
Integrate blogs, Facebook, Twitter, etc. so that they all update each other instantly, plus make it easy for people to pick and choose how they follow you.
January 2010
Online Survey Tools: Swiss Army Knife For Wellness Businesses
Specific
ways to use free (or cheap) online surveys to spot problems, get product ideas and newsletter content, review employees and more!
December 2009
Online Customer Reviews: Why They Matter, How To Get Them
Detailed steps for using online reviews on Google Local, Yahoo, Yelp and CitySearch to attract new clients, customers and members
November 2009
Twitter: Quick-Hit Marketing For Health Clubs, Yoga Studios & Wellness Centers
Detailed steps for using Twitter to market your health & wellness business: get-started tips, do's and don'ts, advanced tools
October 2009
YouTube: Show-And-Tell Marketing For Health Clubs
Detailed steps for using YouTube videos to market your health & wellness business
September 2009
How To Market Your Health Club On Facebook
Detailed steps for establishing a Facebook presence for your health & wellness business
August 2009
Make Every Email You Send A (Subtle) Marketing Email
What if you could
send marketing emails that would NEVER be reported as spam...NEVER be unsubscribed...and ONLY sent to
interested people?
July 2009
Top Ten Health & Wellness Websites For Health Clubs & Personal Trainers
Sites that get you
up to speed fast on the latest hot topics and health headlines,
plus handy references, tools, calculators and more.
June 2009
Wellness Webinars: Extend Your Reach, Extend Your Profits
What you need to know
about this "vitamin for
wellness businesses",
plus five strategies to enhance your image, close sales, retain customers and build your network.
May 2009
Publish Your Own E-Book:
Promotion & Passive Income
For Wellness Businesses
E-books: a surprisingly
easy way to showcase your
expertise, promote your
wellness business and create
a passive income source.
April 2009
Five Marketing Emails Your
Members Will Welcome
Move beyond "refer a friend"
emails with five non-pushy
marketing emails that your
customers will appreciate
getting.
March 2009
To Blog Or Not To Blog?
Your Questions Answered
Blogs aren't silver bullets.
Get the secrets of successful
blogging and decide whether
your wellness business needs
one.
February 2009
Online Press Releases: Is
Everything You Know Wrong?
Nine tips help you raise
business visibility with
online press releases
January 2009
Your Wellness Business Website
To-Do List: What To Do &
Why
A five-point action plan
to improve your website
ROI in 2009
December 2008
Did Your Wellness Website
Earn Its Keep In 2008?
How well did your website
increase revenue, cut costs,
and improve staff productivity?
November 2008
Social Media: Five Ways
To Jumpstart Member Loyalty
How social media tools like
blogs build customer community
+ five ways to get started.
October 2008
Now What? How Landing Pages
Convert Site Visitors To
Customers
Do's, don'ts and insider
tips for using single-purpose
webpages to generate leads
and sell online.
Chat highlights:
Workplace wellness marketing,
website visitor conversion,
trial membership turnover,
LinkedIn
September
2008
Mobile Marketing: Can Your
Clients Hear You Now?
Four examples
of T-shirts that text you
back and other cool ideas
for marketing wellness programs
and services via your customers'
cell phones
Chat highlights:
Health fairs for rehab/pain
management center, regional
yoga therapy chain's word
of mouth and postcard advertising
August 2008
CAN-SPAM Updates: New Email
Marketing Rules For Health
& Wellness Businesses
New requirements
for handling unsubscribes
and forward-to-friend, plus
other changes to the federal
anti-spam rules
Chat highlights:
family wellness clinic's
newsletter for current patients,
how an integrated medical
clinic can convert website
visitors into clients
July 2008
Pay-Per-Click Advertising:
Essentials for Wellness
Businesses
Is PPC right
for your health club or
wellness center? Or just
a fast way to burn money?
June 2008
Is Your Web Developer Legit?
Ten Red Flags
for Wellness Businesses
Overseeing
website development is tough.
While the list of potential
gotchas is long, these "top
ten" red flags shout "buyer
beware!"
May 2008
Not Your Father's Internet:
What's New & What's Next
For Your Wellness Business
There's more to the Internet
than email and your website.
These five tools give you
new and interesting ways
to reach customers.
Chat highlights:
wellness coaches, marketing
directors, medical massage
therapists, healthcare professionals
ask about email newsletter
content, do I really need
a website, podcasts & video...
April 2008
50 Ways To Get Email Newsletter
Subscribers: Part 1
Free newsletters are a great
way to stay "top of mind"
- when you know how to get
new subscribers.
Chat highlights:
health clubs, yoga studios,
and employer wellness directors
ask about mobile messaging,
employers & HIPAA, website
redesign, retention,
March 2008
Website Collecting Dust?
Five Spring-Cleaning Tips
A five-point plan to spiff
up your health and wellness
website
February 2008
How To Take Your Website's
Vital Statistics
How to get easy-to-understand
data about your site's traffic
and what visitors do (and
don't) like on your site.
Chat highlights:
switching from a print newsletter,
selling online, getting
more clients through your
website
January 2008
Local Search: The Missing
Link To Your Website
Tips that help customers
looking for a local fitness
center find your website.
Visit Club Industry's Fitness
Business Pro for
more step-by-step articles
that help you boost profitability
and strengthen your marketing
and programs.
Radial's most recent Step
By Step articles:
A Five-Point Tune-Up For
Your Health Club Web Site
Is Your Health Club Addicted
to Bad Profits?
Tell It Like It Is: How
To Succeed Using Testimonials
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