Rethinking The Business Of Wellness

Do All Those Health Tips Increase Longevity? Yes.

Ask your clients to give themselves a point for each statement that describes them:

I don’t currently smoke.
I’m physically active.
I drink alcohol in moderation.
I eat at least 5 fruits/veggies every day.

(And isn’t it interesting that maintaining a “healthy weight” doesn’t show up on the list?)


FYI, physically INactive was defined as a sedentary job and no recreational physical activity. And moderate alcohol consumption means half a pint of beer or a glass of wine weekly.

People who score four points lived an average of fourteen extra years vs people who do none of these things. And those with a score of zero were four times more likely to die than those who scored four points.

These conclusions are based on an 11-year study of 25,000 men and women ages 45 to 79 in the UK that’s part of the largest diet and health study ever conducted. While the usual research study caveats apply, this may be a valuable tool in working with clients if you use it with sensitivity.

Read the actual study:
Combined Impact of Health Behaviours and Mortality in Men and Women: The EPIC-Norfolk Prospective Population Study

Read more about the study:
Four Health Behaviours Can Add Fourteen Extra Years Of Life
Heeding Familiar Advice May Add Years to Your Life (free registration required)

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