Rethinking The Business Of Wellness

Ryan Lochte and Nissan: Office Burn

This spoofy video might be smart marketing but I’m not sure I get the connection between an auto maker and fitness buffs. But, okay…

Nissan – Office Burn featuring Ryan Lochte from Rooster/NY on Vimeo.

There’s lots more fitness stuff at Nissan’s Innovation for Endurance site. Still not convinced it’ll inspire fitness folks to buy their cars, but what the hey.

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