You can see more examples of the “We Are Not Joggers” campaign on the Pearl Izumi site.
I’d love to hear your thoughts…is this in excruciatingly bad taste? Is it dismissive of folks who are just trying to do their best to stay active? Or is it a great celebration of those with a real passion for running?
I’ll withhold my opinion for the moment so I don’t bias your take on it.
What do you think? (We ask for your email to discourage spammers – but don’t worry, we won’t display it.)