Rethinking The Business Of Wellness

Try This: Prescription Trails

This PR idea positions your wellness business squarely at the front of the battle against obesity and inactivity and gives you tons of networking and media opportunities.

The basic idea is to identify specific walking and running paths in your community as “medical miles” or “prescription trails” and encourage local health and wellness professionals to prescribe use of these neat features as part of a healthier lifestyle.

Here’s more about the Albuquerque and Santa Fe Prescription Trails, and this article describes the Little Rock Medical Mile.

Here’s the coordinator for Little Rock’s Medical Mile at the entrance to the Wellness Walkway:

Wellness Walkway on Little Rock's Medical Mile

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