Rethinking The Business Of Wellness

Prevacid’s Peculiar and Cynical Heartburn ‘Perk’

Enough irony to give you heartburn. What were they thinking?


Prevacid's Cynical Heartburn 'Perk'

Prevacid is supposed to reduce heartburn and the incentive for buying it is the chance to win 2-for-1 entrees?

So the message seems to be clear: don’t adjust your diet, don’t take better care of yourself, don’t change a thing. Just take this pill (and lots of it!) and enjoy as many rich meals as you please.

It’s bad enough that this “perk” encourages the use of already overused OTC drugs.

But wait, it gets worse. Quite a bit of research shows that taking proton pump inhibitors like Prevacid can cause a new and rather unpleasant problem that’s even worse than occasional heartburn.

This whole thing just annoys the heck out of me. I think it’s irresponsible and unethical.

 

    Post a Comment

    (required)