Direct mail for health & wellness businesses – underappreciated, underutilized, often ill-conceived. Part 1 covers campaign goals, budget, timeline, list selection and includes a typical budget breakdown and calendar plus lots of examples – weight loss, healthy lifestyles, health clubs, yoga, wellness centers, corporate wellness, integrative medicine.
Rethinking The Business Of Wellness
Direct Mail For Wellness Businesses – Part 1
April 12, 2010
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