Do Racy Health Club Ads Really Work? (NSFW)

Do risque ads like these attract members – or just attention for passersby and the media?

They feel more like ads for a night club (or Cirque du Soleil’s adult-oriented Zumanity show) than a health club. 

Yeah, I get it’s NYC, and I get that they’re trying for an edgy “get ready for your close-up” vibe, for folks who want to believe that they’re going to get their five minutes of fame one of these days. 

But, at the end of the day, businesses only succeed if their ads bring in loyal, paying customers. 

So, do you think these actually work for their target market?

Share your thoughts below.

Comments

  1. says

    I used to live in NYC, so I have seen many of these ads before (or ones like them) and I always wondered if they worked.

    I certainly never joined any of those gyms based on the ads, but that is just me. I don’t go to the gym for the “look” or the amenities. I go their to lift and train, and those ads to me let me know that actually “training/lifting” is not taking place at those facilities – so I stay away!

    patrick

Leave a Reply

Your email address will not be published. Required fields are marked *