Rethinking The Business Of Wellness

Try This: Superhero PR You Can’t Buy

Think anyone would notice if your dietitians or personal trainers dressed up like superheroes? Check it out.

spiderman window washerThis brilliant idea comes from a children’s hospital where the high-rise windowwashers dress up as super heroes.

The impact on the sick kids stuck inside? Priceless.

The marketing impact from the thousands and thousands of views as the video and news stories spread?

Also priceless. (And free…)

You could do this, too, couldn’ t you?

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