Rethinking The Business Of Wellness

Patient-Driven Medical Referrals – YMCA and LiveStrong

Here’s a great example of how you can prompt potential members to promote you to their physicians:

The YMCAs membership flyer...

Here’s what makes this flyer so effective:

Notice the unusually long free-membership period in this promotion.  I’m guessing that reflects a combination of the YMCA’s service emphasis, plus, unlike some market segments, this population is unlikely to spend its time racing from gym to gym abusing free-trial periods.

Also notice that they mention additional programs clearly chosen to be of interest to cancer survivors.

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