You know the people who go back for extra free samples at the grocery?  We have them in health and wellness, too.  They take every free yoga class – but never buy a class card.  Attend all your free employee wellness webinars – but never hire you for lunch-and-learns.  Take every free fitness assessment – but never join your health club.

They’ll never go away, so use these seven strategies to turn freeloaders into a business advantage.