January 29, 2008

Stop The Presses: WW Says "No Dieting!"

We see an emerging trend towards moderation rather than dieting - and amazingly, it's coming from...weight loss companies!

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January 22, 2008

Do All Those Health Tips Increase Longevity? Yes.

Ask your clients to give themselves a point for each statement that describes them:

I don't currently smoke.
I'm physically active.
I drink alcohol in moderation.
I eat at least 5 fruits/veggies every day.

(And isn't it interesting that maintaining a "healthy weight" doesn't show up on the list?)

Continue reading "Do All Those Health Tips Increase Longevity? Yes." »

Did Your Wellness Business Just Irritate, Confuse, Exhaust or Stress Out a Customer?

This week's newsletter looks at sales processes that make it even harder for customers to buy from your wellness business.

You know the kind of thing - offering a free health tips newsletter, but only after your customer tells you their gender, full mailing address, number of kids, household income, name of employer, years of college, favorite soft drink, name of first pet, favorite date movie, etc., etc.

Feel free to post your sales friction headaches and questions - or solutions and great ideas! - here.

Exercise Excuses? Another Perspective...

Provoking new ad from Nike features UW-Whitewater basketball player Matt Scott.

Watch it and then read some of the comments we received from newsletter subscribers:

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October 04, 2007

More Alli Pix...

Several folks asked about the kit of healthy lifestyle tools and materials. Here are some pix.

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September 30, 2007

With "Allies" Like This, Who Needs Enemies?

You've heard of Alli, right? It's the new over-the-counter weight loss drug that offers "intestinal leakage" if you continue eating a high-fat diet while taking the drug.

I happened to visit a local mall this weekend and was astonished and fascinated to see Alli being marketed with the fanfare normally reserved for movies. It's all part of the "Alli Tour" (yes, that's what they're calling it) - coming soon to a shopping mall near you.

Huge banners hung all over the mall, as you'll see below (these images are cropped a bit to fit - just click them to see the full image):

Continue reading "With "Allies" Like This, Who Needs Enemies?" »

September 25, 2007

Is This Ad In Poor Taste?

You can see more examples of the "We Are Not Joggers" campaign on the Pearl Izumi site.

Continue reading "Is This Ad In Poor Taste?" »

September 13, 2007

The Obesity Challenge: What the Next President Should Do

What do health policy advisors for Clinton, Romney, Obama, Guiliani, and other major candidates have to say about the nation's obesity epidemic? What's the nation's financial future if the obesity epidemic continues?

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September 12, 2007

Forget The Obesity Statistics...

I don't need to see the statistics. I grew up in Mississippi - where a third of the population is now obese.

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August 23, 2007

Licensed Characters Promote Kids' Fruit & Veggies

I've always thought that we'd know the tide had turned in favor of common sense and good health when cartoon characters promoted fruits and veggies instead of sugary cereals and junk food.

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More On The Mortgage Mess...

Just a heads-up: Merrill Lynch is now forecasting the first consumer recession in 17 years - that's right, since 1990. Another analyst gives 50/50 odds that we'll see a recession in 2008.

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August 15, 2007

The Mortgage Meltdown - Should You Worry?

What does the mortgage meltdown that's emerged over the last few weeks mean for health and wellness businesses?

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August 13, 2007

And Now, For Something Completely Different...

Here in Dallas, a creative guy named Ed Pariso has put together a combination hot rod and bodybuilding and fitness show - and it's not small potatoes.

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Appearance Anxiety & Fitness Classes

Per a recent study published in Psychology of Sport & Exercise:

Even women who prioritize improving their appearance prefer exercise classes where the instructor emphasizes health benefits ("Let's get fit and healthy") over appearance benefits ("Let's get taut and toned!!").

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June 27, 2007

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The Law of (Magnetic) Attraction

Saw a really eye-catching and effective ad for a dog grooming company (yep, you read that right).

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Dys-functional Foods?

We constantly discuss the pros and cons of junk food makeovers and "faux" fast foods.

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June 12, 2007

Betcha Never Thought You'd See It!

OK, if I ever criticized McDonald's I take it all (well, most of it) back.

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May 08, 2007

Toddlers & Treadmills: Overkill or About Time?

Came across these products on Target's website. One's a working stationary bike for kids aged 4-7, and the other's a treadmill for kids that age.

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January 24, 2007

Your Wellness Business Can Do What Staples Does

It's rare that I see a really clever marketing idea that's also great from a customer perspective. Today, my fellow Americans, that day has arrived.

Continue reading "Your Wellness Business Can Do What Staples Does" »