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Is This Ad In Poor Taste?

You can see more examples of the "We Are Not Joggers" campaign on the Pearl Izumi site.

I'd love to hear your thoughts...is this in excruciatingly bad taste? Is it dismissive of folks who are just trying to do their best to stay active? Or is it a great celebration of those with a real passion for running?

I'll withhold my opinion for the moment so I don't bias your take on it.

What do you think? (We ask for your email to discourage spammers - but don't worry, we won't display it.)

Posted by Leslie Nolen on September 25, 2007 10:51 PM |

Comments

I completely missed their point. I hope they did not pay someone to produce that. Remember, "The race is not always to the swift, but those who keep on running." (i.e. jogging or just moving)

Posted by: Mike Riley | September 27, 2007 08:36 AM

I think this is supposed to be a joke (and i have a very dim-witted sense of humor). they are making fun of these shows and playing with it.

Posted by: elyse | September 26, 2007 09:05 PM

its a lousy ad, whether in good taste or not. Nobody has time to read all that text. I don't think nautilus is doing themselves any good by separating themselves from "joggers" or the average person just out to get some exercise.

Posted by: jay | September 26, 2007 10:35 AM

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