The Radial Group http://www.radialgroup.com/wellness_blog/ Blogging about the business of wellness en Copyright 2008 Tue, 29 Jan 2008 17:29:21 -0600 http://www.sixapart.com/movabletype/?v=3.2 http://blogs.law.harvard.edu/tech/rss Stop The Presses: WW Says "No Dieting!" We see an emerging trend towards moderation rather than dieting - and amazingly, it's coming from...weight loss companies!

]]> http://www.radialgroup.com/wellness_blog/2008/01/stop_the_presses_ww_says_no_di.html http://www.radialgroup.com/wellness_blog/2008/01/stop_the_presses_ww_says_no_di.html Tue, 29 Jan 2008 17:29:21 -0600 Do All Those Health Tips Increase Longevity? Yes. Ask your clients to give themselves a point for each statement that describes them:

I don't currently smoke.
I'm physically active.
I drink alcohol in moderation.
I eat at least 5 fruits/veggies every day.

(And isn't it interesting that maintaining a "healthy weight" doesn't show up on the list?)

]]> http://www.radialgroup.com/wellness_blog/2008/01/post_2.html http://www.radialgroup.com/wellness_blog/2008/01/post_2.html Tue, 22 Jan 2008 16:45:26 -0600 Did Your Wellness Business Just Irritate, Confuse, Exhaust or Stress Out a Customer? This week's newsletter looks at sales processes that make it even harder for customers to buy from your wellness business.

You know the kind of thing - offering a free health tips newsletter, but only after your customer tells you their gender, full mailing address, number of kids, household income, name of employer, years of college, favorite soft drink, name of first pet, favorite date movie, etc., etc.

Feel free to post your sales friction headaches and questions - or solutions and great ideas! - here.

]]> http://www.radialgroup.com/wellness_blog/2008/01/did_your_wellness_business_jus.html http://www.radialgroup.com/wellness_blog/2008/01/did_your_wellness_business_jus.html Sales & Marketing Tue, 22 Jan 2008 16:19:30 -0600 Exercise Excuses? Another Perspective... Provoking new ad from Nike features UW-Whitewater basketball player Matt Scott.

Watch it and then read some of the comments we received from newsletter subscribers:

]]> http://www.radialgroup.com/wellness_blog/2008/01/exercise_excuses_another_persp.html http://www.radialgroup.com/wellness_blog/2008/01/exercise_excuses_another_persp.html Tue, 22 Jan 2008 16:11:43 -0600 More Alli Pix... Several folks asked about the kit of healthy lifestyle tools and materials. Here are some pix.

]]> http://www.radialgroup.com/wellness_blog/2007/10/more_alli_pix.html http://www.radialgroup.com/wellness_blog/2007/10/more_alli_pix.html Thu, 04 Oct 2007 10:09:39 -0600 With "Allies" Like This, Who Needs Enemies? You've heard of Alli, right? It's the new over-the-counter weight loss drug that offers "intestinal leakage" if you continue eating a high-fat diet while taking the drug.

I happened to visit a local mall this weekend and was astonished and fascinated to see Alli being marketed with the fanfare normally reserved for movies. It's all part of the "Alli Tour" (yes, that's what they're calling it) - coming soon to a shopping mall near you.

Huge banners hung all over the mall, as you'll see below (these images are cropped a bit to fit - just click them to see the full image):

]]> http://www.radialgroup.com/wellness_blog/2007/09/with_allies_like_this_who_need.html http://www.radialgroup.com/wellness_blog/2007/09/with_allies_like_this_who_need.html Weight Mgt & Obesity Sun, 30 Sep 2007 22:41:15 -0600 Is This Ad In Poor Taste?

You can see more examples of the "We Are Not Joggers" campaign on the Pearl Izumi site.

]]> http://www.radialgroup.com/wellness_blog/2007/09/is_this_ad_in_poor_taste_1.html http://www.radialgroup.com/wellness_blog/2007/09/is_this_ad_in_poor_taste_1.html Tue, 25 Sep 2007 22:51:53 -0600 The Obesity Challenge: What the Next President Should Do What do health policy advisors for Clinton, Romney, Obama, Guiliani, and other major candidates have to say about the nation's obesity epidemic? What's the nation's financial future if the obesity epidemic continues?

]]> http://www.radialgroup.com/wellness_blog/2007/09/the_obesity_challenge_what_the.html http://www.radialgroup.com/wellness_blog/2007/09/the_obesity_challenge_what_the.html Industry Trends Thu, 13 Sep 2007 09:53:47 -0600 Forget The Obesity Statistics... I don't need to see the statistics. I grew up in Mississippi - where a third of the population is now obese.

]]> http://www.radialgroup.com/wellness_blog/2007/09/forget_the_obesity_statistics.html http://www.radialgroup.com/wellness_blog/2007/09/forget_the_obesity_statistics.html Healthful Eating Wed, 12 Sep 2007 13:28:58 -0600 Licensed Characters Promote Kids' Fruit & Veggies I've always thought that we'd know the tide had turned in favor of common sense and good health when cartoon characters promoted fruits and veggies instead of sugary cereals and junk food.

]]> http://www.radialgroup.com/wellness_blog/2007/08/licensed_characters_promote_ki.html http://www.radialgroup.com/wellness_blog/2007/08/licensed_characters_promote_ki.html Healthful Eating Thu, 23 Aug 2007 15:37:50 -0600 More On The Mortgage Mess... Just a heads-up: Merrill Lynch is now forecasting the first consumer recession in 17 years - that's right, since 1990. Another analyst gives 50/50 odds that we'll see a recession in 2008.

]]> http://www.radialgroup.com/wellness_blog/2007/08/more_on_the_mortgage_mess.html http://www.radialgroup.com/wellness_blog/2007/08/more_on_the_mortgage_mess.html Industry Trends Thu, 23 Aug 2007 10:49:24 -0600 The Mortgage Meltdown - Should You Worry? What does the mortgage meltdown that's emerged over the last few weeks mean for health and wellness businesses?

]]> http://www.radialgroup.com/wellness_blog/2007/08/the_mortgage_meltdown_should_y.html http://www.radialgroup.com/wellness_blog/2007/08/the_mortgage_meltdown_should_y.html Industry Trends Wed, 15 Aug 2007 15:04:25 -0600 And Now, For Something Completely Different... Here in Dallas, a creative guy named Ed Pariso has put together a combination hot rod and bodybuilding and fitness show - and it's not small potatoes.

]]> http://www.radialgroup.com/wellness_blog/2007/08/and_now_for_something_complete.html http://www.radialgroup.com/wellness_blog/2007/08/and_now_for_something_complete.html Mon, 13 Aug 2007 23:09:41 -0600 Appearance Anxiety & Fitness Classes Per a recent study published in Psychology of Sport & Exercise:

Even women who prioritize improving their appearance prefer exercise classes where the instructor emphasizes health benefits ("Let's get fit and healthy") over appearance benefits ("Let's get taut and toned!!").

]]> http://www.radialgroup.com/wellness_blog/2007/08/health_benefits_comfort_women.html http://www.radialgroup.com/wellness_blog/2007/08/health_benefits_comfort_women.html Physical Activity Mon, 13 Aug 2007 22:50:19 -0600 Add to Technorati Favorites

]]> http://www.radialgroup.com/wellness_blog/2007/06/post.html http://www.radialgroup.com/wellness_blog/2007/06/post.html Wed, 27 Jun 2007 22:45:27 -0600