With "Allies" Like This, Who Needs Enemies?
You've heard of Alli, right? It's the new over-the-counter weight loss drug that offers "intestinal leakage" if you continue eating a high-fat diet while taking the drug.
I happened to visit a local mall this weekend and was astonished and fascinated to see Alli being marketed with the fanfare normally reserved for movies. It's all part of the "Alli Tour" (yes, that's what they're calling it) - coming soon to a shopping mall near you.
Huge banners hung all over the mall, as you'll see below (these images are cropped a bit to fit - just click them to see the full image):