Ask your clients to give themselves a point for each statement that describes them:
I don't currently smoke.
I'm physically active.
I drink alcohol in moderation.
I eat at least 5 fruits/veggies every day.
(And isn't it interesting that maintaining a "healthy weight" doesn't show up on the list?)
Continue reading "Do All Those Health Tips Increase Longevity? Yes." »
Provoking new ad from Nike features UW-Whitewater basketball player Matt Scott.
Watch it and then read some of the comments we received from newsletter subscribers:
Continue reading "Exercise Excuses? Another Perspective..." »
You can see more examples of the "We Are Not Joggers" campaign on the Pearl Izumi site.
I don't need to see the statistics. I grew up in Mississippi - where a third of the population is now obese.
Here in Dallas, a creative guy named Ed Pariso has put together a combination hot rod and bodybuilding and fitness show - and it's not small potatoes.
Continue reading "And Now, For Something Completely Different..." »
Per a recent study published in Psychology of Sport & Exercise:
Even women who prioritize improving their appearance prefer exercise classes where the instructor emphasizes health benefits ("Let's get fit and healthy") over appearance benefits ("Let's get taut and toned!!").
Came across these products on Target's website. One's a working stationary bike for kids aged 4-7, and the other's a treadmill for kids that age.
Continue reading "Toddlers & Treadmills: Overkill or About Time?" »