Stop The Presses: WW Says "No Dieting!"
We see an emerging trend towards moderation rather than dieting - and amazingly, it's coming from...weight loss companies!
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January 29, 2008
January 22, 2008
Do All Those Health Tips Increase Longevity? Yes.
Ask your clients to give themselves a point for each statement that describes them:
I don't currently smoke.
I'm physically active.
I drink alcohol in moderation.
I eat at least 5 fruits/veggies every day.
(And isn't it interesting that maintaining a "healthy weight" doesn't show up on the list?)
Continue reading "Do All Those Health Tips Increase Longevity? Yes." »
Did Your Wellness Business Just Irritate, Confuse, Exhaust or Stress Out a Customer?
This week's newsletter looks at sales processes that make it even harder for customers to buy from your wellness business.
You know the kind of thing - offering a free health tips newsletter, but only after your customer tells you their gender, full mailing address, number of kids, household income, name of employer, years of college, favorite soft drink, name of first pet, favorite date movie, etc., etc.
Feel free to post your sales friction headaches and questions - or solutions and great ideas! - here.
Exercise Excuses? Another Perspective...
Provoking new ad from Nike features UW-Whitewater basketball player Matt Scott.
Watch it and then read some of the comments we received from newsletter subscribers:
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October 04, 2007
More Alli Pix...
Several folks asked about the kit of healthy lifestyle tools and materials. Here are some pix.
September 30, 2007
With "Allies" Like This, Who Needs Enemies?
You've heard of Alli, right? It's the new over-the-counter weight loss drug that offers "intestinal leakage" if you continue eating a high-fat diet while taking the drug.
I happened to visit a local mall this weekend and was astonished and fascinated to see Alli being marketed with the fanfare normally reserved for movies. It's all part of the "Alli Tour" (yes, that's what they're calling it) - coming soon to a shopping mall near you.
Huge banners hung all over the mall, as you'll see below (these images are cropped a bit to fit - just click them to see the full image):
Continue reading "With "Allies" Like This, Who Needs Enemies?" »
September 25, 2007
Is This Ad In Poor Taste?
You can see more examples of the "We Are Not Joggers" campaign on the Pearl Izumi site.
August 13, 2007
And Now, For Something Completely Different...
Here in Dallas, a creative guy named Ed Pariso has put together a combination hot rod and bodybuilding and fitness show - and it's not small potatoes.
Continue reading "And Now, For Something Completely Different..." »
June 27, 2007
The Law of (Magnetic) Attraction
Saw a really eye-catching and effective ad for a dog grooming company (yep, you read that right).
January 24, 2007
Your Wellness Business Can Do What Staples Does
It's rare that I see a really clever marketing idea that's also great from a customer perspective. Today, my fellow Americans, that day has arrived.
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January 02, 2007
Nautilus Apparel & The Problem With Wellness Marketing
Marketing copy only an engineer could love, a website that makes it hard to buy, plus images of only the super-fit. Bad, bad, bad marketers!
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October 20, 2006
The Problem With Business Networking Groups
Most business networking groups are a waste of time and money.
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September 28, 2006
Don't Try This At Home (Or In Your Business)
I've seen two really funny -- but instructive -- examples of how NOT to advertise your fitness center recently. Both of these advertising idiocies were committed by large national chains. These are folks you've definitely heard of.
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June 26, 2006
When Marketing Runs Amok...
I've recently seen three examples recently of marketing that were probably very well-intentioned and yet completely defeated the purpose. Food for thought as you think about business names and marketing slogans and taglines...
May 13, 2006
Why New Buying Decisions Are Bad
I currently have a bank account with a large national bank chain. I've been a customer for about ten years with a spotless banking record.
March 01, 2006
Why Serving Everyone Really Means Serving No One Well
I've met lots of small business owners in recent months who proudly proclaim "We serve everyone" when I ask about their specialty: from public relations to real estate to graphic design and branding to financial planning - you name it.
Continue reading "Why Serving Everyone Really Means Serving No One Well" »
December 04, 2005
If You Can't Say Something Nice...
I'm one of those folks who avoids brick-and-mortar shopping like the plague during the holiday season. If I can't get it via catalog or the Internet, forget it.
October 13, 2005
An Apple iPod A Day Keeps The Doctor Away
Wait! Come back! This entry has absolutely nothing to do with getting your 5-9 daily servings of fruits & veggies!
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September 27, 2005
No Cheating On The Final Exam
Remember high school? I bet at some point you either copied someone else's test answer or discovered that your neighbor had copied yours.
September 25, 2005
Dave's Insanity Sauce & Your Wellness Business
I love hot and spicy food. One of the best things about living in Dallas-Fort Worth is going to ZestFest every year.
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