Free Marketing for Health Clubs, Yoga Studios: American Express “Shop Small” Saturday

Numerous Shop Small freebies from Amex help you promote your local wellness business this November.

Shop SmallThe official date’s Sat., 11/30, right after TG. Basically, it’s the Amex version of the big Black Friday holiday shopping blowout–for local businesses.

Free resources include marketing materials, sample social media messaging and networking opportunities. You can download the materials or have them emailed, plus you can customize them.

Lots of health and wellness customers prefer to buy from local businesses and actually seek them out. They’d rather avoid national health club chains, weight loss chains, and “just buy it” workout gear.

So, here’s a great opportunity to help them find your local wellness center, yoga studio, health club or gym. Nope, you don’t have the budget and name recognition of national brands, but your health club or wellness center can still piggyback on this highly visible promotion for free.


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Leslie Nolen, Radial's president, is the nationally-known expert on the art and science of selling health and wellness.

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