Did ASICS’ Trojan Horse Gym Get The Epic Results Expected?

This is a fun idea and some not not-so-timid folks got a free pair of shoes out of the deal, but do you think this is an effective PR campaign for ASICS? I sure would like to know how much they spent to pull this off and what their ROI is.

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Leslie Nolen, Radial's president, is the nationally-known expert on the art and science of selling health and wellness.

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