Putting Brand Loyalty Where Your Mouth Is: Food Challenge

Wellness business customers, don’t try this at home. Beautiful Existence (yes, that’s her real name), tried eating her meals only at Starbuck’s for an entire year. Did she lose weight? Gain weight? Were her food choices too limited? How much did it cost? And – oh- WHY?  The next two videos explain.

Besides the videos below, here’s more background.

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Don Muchow - Radial

Content & Media Director at The Radial Group
Deeply experienced in building user communities around healthy lifestyles, I've led hundreds of strategic content projects helping clients establish market leadership, brand awareness and social reach. My own experience as a Type 1 diabetic ultra-endurance athlete has given me unique insights into the benefits and obstacles that often accompany individual wellness journeys.

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