WebSavvy: Practical Internet Strategies For Health & Wellness Businesses

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email symbol on row of colourful envelopes Email Marketing Tools Your Wellness Business Is Paying For But Not Using June 2014 - Using 20% of the email marketing features your fitness or wellness business is paying for? That’s one reason you’re not seeing the clients, click-throughs, revenues and brand awareness you wanted. If you’re just sending out newsletters or one-shot email promos, you’re frittering away your email marketing investment. It’s like buying a Porsche, never driving over 10 mph – then complaining […]
hello2 New Rules of Search and Social for Wellness: Just Showing Up Isn’t Enough Any More May 2014 - A Radial client presented at a public event last week. A third of the attendees had already heard of them! Woo hoo! And no, our client didn’t control the marketing OR the invite list. What’s their secret? They really get how search and social work these days, AND they really know their target audience. Here’s […]
chasing-butterflies Wellness Websites: Doing the Hard Work, or Just Busy Work? April 2014 - Are you chasing butterflies? How much time does your wellness business spend on social media? Email? What sales, marketing, and customer satisfaction objectives does it accomplish? If you don’t know, you’re just doing busy work. A lot of wellness businesses have “bright shiny object” syndrome. The newer and more hyped a tool is, the more time they spend on it. But the landscape can change rapidly. […]
When Less Is More: Make Each Click Count on Your Wellness Website March 2014 - When new prospects visit your wellness website, do they see content and links purposed to help them take action? Or do they find themselves awash in hundreds of re-posted articles about the “obesity epidemic” that cause more fear and confusion than action?  Do they see a list of three payment plans for your “6-week beginner yoga […]
The Most Popular Social Media Network – By Far February 2014 - Social media is where email was 10 years ago: a Wild West of shouty ads, “cute” pictures, and too-good-to-be-true sales pitches. Meanwhile, the old frontier of email has been settled: thanks to CAN-SPAM, we’ve actually asked for most of the commercial emails we get, and they’re also more informative, helpful, friendly, and approachable than ever. […]
Six Email Marketing Trends Wellness Businesses Should Know About January 2014 - Here’s how fitness, wellness and healthy lifestyles businesses can capitalize on 2014′s email marketing trends: 1. Increasing “Despamification” Spam filters are getting more intelligent and more aggressive. Many use artificial intelligence to detect patterns in communication and not just words. If your email newsletter list has lots of bad addresses, if you’re getting high levels of spam […]
Five Web Design Trends Wellness Businesses Should Know About January 2014 - For many wellness businesses, web design is like Indy car racing: fun to watch but scary to do.  The latest trends in website marketing will relieve some of your anxiety, with a focus on clear communication, simplicity, and maintainability. Keep these trends top of mind in 2014: 1. Single page websites These are sites that keep the […]
The Online Marketing Checkup for Fitness and Wellness Businesses December 2013 - Self-score this sanity check to assess online marketing effectiveness at your corporate fitness, yoga, healthy lifestyles or corporate wellness business. “Yes” answers indicate that you’re actively managing your marketing activities and making the most of your online presence. “No” answers indicate that you’re undermarketing your wellness business – or that you’re simply going through the […]
Wikileaks - Assange Is Social Media the WikiLeaks of Your Fitness or Wellness Business? November 2013 - What happens when a social media “brushfire” harms your fitness or wellness brand, sales, and Google rank? Remember WikiLeaks, the international organization that publishes secret and embarrassing information from anonymous sources? Consider the disgruntled customer or employee who goes home fuming about service cutbacks or cleanliness and complains openly on Facebook, Twitter, or Yelp! Now […]
Ho-Ho-Holiday Marketing: The Five Best Email Promos For Wellness Businesses November 2013 - These five essential holiday marketing emails boost revenue for health clubs, wellness centers, and other health and wellness businesses by inspiring purchases across the entire spectrum of gift-giving possibilities. They’re listed in the order that we recommend you send them: 1) The “What’s New” email Send an early email highlighting the products, programs and services […]
How To Use News Headlines To Market Fitness, Nutrition and Wellness October 2013 - The trick to marketing with news stories is to put a spin on the headline that ties it into your fitness, wellness or healthy lifestyle program. Too  many blog posts and email newsletters simply regurgitate a fitness, nutrition or health headline or news story. I know exactly how it happens. Your marketing team’s in a […]
LinkedIn Do’s And Don’ts for Fitness, Nutrition And Wellness Professionals October 2013 - Are you using LinkedIn like a power tool, or a blunt-force instrument? Used like a power tool, you’ll put your best professional foot forward. But if you treat it like a blunt instrument, you’ll undermine your personal wellness brand in front of the world. Like the person who paid to send me a LinkedIn InMail […]