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How Health Clubs Can Optimize a Small AdWords Budget July 2017 - If your health club, gym or yoga studio’s AdWords budget is less than $75/day, these guidelines will help you maximize impressions, click-through and conversion rate, and cost per click and conversion.
Is Your Club Prepared for a Cybersecurity Breach? May 2017 - Is your health club ready for a cybersecurity breach? Cybersecurity’s “three R’s” are the foundation for every plan that addresses potentially disastrous outside threats.
How to Steal Your Competitors’ Members with Online Ads April 2017 - Actually, no sketchy or underhanded black-hat marketing tactics here — just clever ways to use online advertising tools to your health club’s greatest advantage.
Refresh Your Wellness or Fitness Website: 15 Fast Fixes April 2017 - Fifteen fast fixes for health club, yoga studio, medical office and wellness center websites.
Seven Signs Your Club’s Website Needs Help March 2017 - These 7 concrete measures can tell you if your club’s website is in need of an overhaul.
Is Social Media the WikiLeaks of Your Fitness or Wellness Business? March 2017 - What happens when a social media “brushfire” of negative posts harms your fitness or wellness brand, sales, and Google rank?
Is Facebook Advertising Right For Your Health Club? February 2017 - Paid Facebook advertising for health clubs and fitness businesses offers an affordable, more engaging and better-targeted alternative to Google Adwords pay-per-click campaigns.
Online Book Publishing: Extending Your Fitness & Wellness Brand January 2017 - New online platforms make it easier than ever to publish, market and sell professionally-edited and designed books that promote your fitness and wellness brand. Here’s how to add “author” to your credentials:
2017: Top Health Club Marketing Trends December 2016 - 2017’s five most important online marketing trends center around a single theme: harnessing the thousands of tools, technologies and platforms available to health and wellness businesses to win new members, customers and clients.
Jumpstart Your Health Club’s Digital Marketing Biometrics November 2016 - Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects’ behavior so you can grow your membership and revenues faster. Here’s how to develop your own dashboard of digital marketing biometrics, built around eight key questions:
Your Shoestring Guide to Online Health Club Marketing November 2016 - No budget, no time? This online marketing guide gets your health club, health coaching or yoga business on track.
Does Your Health Club Need Digital Care? October 2016 - Digital care harnesses technology to anticipate and eradicate the sources of friction that undermine your members’ success. It spans the entire customer experience, proactively addressing customer needs and issues. The payoff can include greater revenue, loyalty, profitability, reputation, and lower expenses. Who wouldn’t want that? Before you answer, consider whether your club is ready for the changes you’d have to make.