Get exclusive early access to our monthly WebSavvy column at Club Industry’s website!
How to Market Your Wellness Business Using Facebook Groups February 2015 - Facebook groups foster shared purpose, nurturing the seeds of trust that transform strangers into eventual customers for fitness and wellness businesses. Here’s how to get the most out of Facebook groups.
How to Use Facebook Insights in Your Wellness Marketing January 2015 - “600 people like this page.” As the old saying goes, that and a dollar will get you a cup of coffee. If your fitness or wellness business maintains a business Facebook page, you may be only vaguely aware of a tool called Facebook Insights. But you should know more about it, because without understanding your business’s […]
Seven Wellness Business Web Trends to Watch in 2015 December 2014 - Is your wellness business making technology plans? Here are the top trends to watch in 2015.
Still Time To Check Off Your 2014 Online Marketing Resolutions! November 2014 - Remember your health club’s New Year’s sales and marketing resolutions? There’s still time — let’s go!
Digital Health Trends: Is 2015’s Biggest Loser Wellness? October 2014 - Wearables, hot. Pedometers? So yesterday. Google Glass, augmented reality and retail beacons are real things, not just wild ideas. But are these gee-whiz technologies actually helping your fitness business attract and retain clients and change lives for the better?
Eight Online Strategies for Seasonal Corporate Fitness Marketing September 2014 - Are aggressive work calendars and well-stocked office parties destroying client progress on employee wellness? Before the craziness sets in, update your seasonal corporate fitness marketing strategy to help cement your club’s value to enterprise clients.
Does Your Health Club Need Customer Relationship Management (CRM) Software? September 2014 - If manual processes and dropped balls are crippling your health club or corporate wellness sales growth, CRM may be just the fix you need. But if you’re still figuring out a marketing plan that matches your wellness center’s business goals, CRM may be a train wreck. These questions help you decide whether your wellness business actually […]
What Hansel & Gretel’s Breadcrumbs Teach Wellness Businesses About Integrated Online Marketing August 2014 - Why aren’t clients beating a path to your health club, yoga studio, or weight loss clinic? Time for a lesson in integrated online marketing from our good friends Hansel and Gretel.
Email Marketing Tools Your Wellness Business Is Paying For But Not Using June 2014 - Using 20% of the email marketing features your fitness or wellness business is paying for? That’s one reason you’re not seeing the clients, click-throughs, revenues and brand awareness you wanted.
New Rules of Search and Social for Wellness: Just Showing Up Isn’t Enough Any More May 2014 - A Radial client presented at a public event last week. A third of the attendees had already heard of them! Woo hoo! And no, our client didn’t control the marketing OR the invite list. What’s their secret? They really get how search and social work these days, AND they really know their target audience. Here’s […]
Wellness Websites: Doing the Hard Work, or Just Busy Work? April 2014 - Are you chasing butterflies? How much time does your wellness business spend on social media? Email? What sales, marketing, and customer satisfaction objectives does it accomplish?
When Less Is More: Make Each Click Count on Your Wellness Website March 2014 - When new prospects visit your wellness website, do they see content and links purposed to help them take action?