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Beyond Social: Hyperlocal Marketing for Your Health Club June 2015 - Hyperlocal isn’t new. What’s new is the ability to combine local knowledge with location-aware and address-sensitive technology to target your health club’s ideal prospects. Hyperlocal marketing zeroes in on a small geographic area, like a single zipcode. It’s Main Street, your office park, or addresses within walking distance of your business. Those pizza flyers on your windshield? That’s old-school […]
New Cyber Threats Endanger Your Fitness or Wellness Business May 2015 - Your fitness club or wellness business could be exposed to creative cyber threats that are just now coming into visibility. In our Websavvy article on Cyber Threats, we talked about 5 of the most common or dangerous ways in which your business may be under fire. Check out these additional threats below to get a better idea of what you […]
Email Fail! Top Ten Technical Errors In Email Marketing May 2015 - The good news: Service providers like Constant Contact make email marketing for health clubs, yoga studios, wellness centers and other wellness businesses incredibly efficient. The bad news: they make screwing up your email marketing incredibly efficient, too! Watch out for these common technical errors:
H@cked! Protect Your Club From These Growing Cyber Threats May 2015 - Chances are good that your club’s computers have anti-virus software installed. But what about cloud threats, or security risks from tablets and other mobile devices? Your system may be more vulnerable than you think. Check out these growing and evolving threats below.
Social Screw-Up: Why Club Members Unlike, Unfollow, and Unsubscribe April 2015 - Is your health club’s social and email strategy driving sales prospects away? If you’re noticing an uptick in unfollows and unsubscribes, this troubleshooting guide will help you identify and fix common problems that turn off potential members and clients.
Six Mobile-First Strategies for Health and Fitness Marketing March 2015 - Google just announced that mobile-friendly sites will get higher search rankings. Are your website and email marketing ready and able to reach your fitness and wellness clients on their tablets and smartphones? This Google tool tells you if your website is mobile friendly, and these six strategies will keep you connected.
How to Market Your Wellness Business Using Facebook Groups February 2015 - Facebook groups foster shared purpose, nurturing the seeds of trust that transform strangers into eventual customers for fitness and wellness businesses. Here’s how to get the most out of Facebook groups.
How to Use Facebook Insights in Your Wellness Marketing January 2015 - “600 people like this page.” As the old saying goes, that and a dollar will get you a cup of coffee. If your fitness or wellness business maintains a business Facebook page, you may be only vaguely aware of a tool called Facebook Insights. But you should know more about it, because without understanding your business’s […]
Seven Wellness Business Web Trends to Watch in 2015 December 2014 - Is your wellness business making technology plans? Here are the top trends to watch in 2015.
Still Time To Check Off Your 2014 Online Marketing Resolutions! November 2014 - Remember your health club’s New Year’s sales and marketing resolutions? There’s still time — let’s go!
Digital Health Trends: Is 2015’s Biggest Loser Wellness? October 2014 - Wearables, hot. Pedometers? So yesterday. Google Glass, augmented reality and retail beacons are real things, not just wild ideas. But are these gee-whiz technologies actually helping your fitness business attract and retain clients and change lives for the better?
Eight Online Strategies for Seasonal Corporate Fitness Marketing September 2014 - Are aggressive work calendars and well-stocked office parties destroying client progress on employee wellness? Before the craziness sets in, update your seasonal corporate fitness marketing strategy to help cement your club’s value to enterprise clients.