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Everybody’s Talking: Social Listening for Health Clubs October 2015 - Your health club’s built a social media presence. You post updates, class schedules, and offers. You run contests and pin photos of real people loving your facility. Your team scans the latest posts, every day. But are you hearing everything they’re saying? If a complaint went viral — or you had the chance to spot a trend […]
Marketing Your Health Club With Instagram September 2015 - Should your health club or wellness business hop on the Instagram bandwagon, or is it just another social time-suck without a clear connection to revenue? The answer depends on how you use it.
Six Online Sales Tools For Every Wellness Business September 2015 - Do you have these six sales tools on your health club or wellness business website? These online sales tools address possible buying objections and help guide prospects to a decision.
How to Shop for a Health and Wellness SEO Consultant August 2015 - Want to hire an SEO consultant for your health club or wellness business? These 12 tips help you successfully evaluate, contract with and manage the right SEO consultant for your business.
Facebook Power Tools for Health Club Marketing July 2015 - Chances are pretty good that your club has a Facebook page, and that you post fitness tips, announcements, promotions, class information, and the occasional invitation to an event there. But are you doing everything you can with your Facebook page? Check out these power tools.
Beyond Social: Hyperlocal Marketing for Your Health Club June 2015 - Hyperlocal isn’t new. What’s new is the ability to combine local knowledge with location-aware and address-sensitive technology to target your health club’s ideal prospects. Hyperlocal marketing zeroes in on a small geographic area, like a single zipcode. It’s Main Street, your office park, or addresses within walking distance of your business. Those pizza flyers on your windshield? That’s old-school […]
New Cyber Threats Endanger Your Fitness or Wellness Business May 2015 - Your fitness club or wellness business could be exposed to creative cyber threats that are just now coming into visibility. In our Websavvy article on Cyber Threats, we talked about 5 of the most common or dangerous ways in which your business may be under fire. Check out these additional threats below to get a better idea of what you […]
Email Fail! Top Ten Technical Errors In Email Marketing May 2015 - The good news: Service providers like Constant Contact make email marketing for health clubs, yoga studios, wellness centers and other wellness businesses incredibly efficient. The bad news: they make screwing up your email marketing incredibly efficient, too! Watch out for these common technical errors:
H@cked! Protect Your Club From These Growing Cyber Threats May 2015 - Chances are good that your club’s computers have anti-virus software installed. But what about cloud threats, or security risks from tablets and other mobile devices? Your system may be more vulnerable than you think. Check out these growing and evolving threats below.
Social Screw-Up: Why Club Members Unlike, Unfollow, and Unsubscribe April 2015 - Is your health club’s social and email strategy driving sales prospects away? If you’re noticing an uptick in unfollows and unsubscribes, this troubleshooting guide will help you identify and fix common problems that turn off potential members and clients.
Six Mobile-First Strategies for Health and Fitness Marketing March 2015 - Google just announced that mobile-friendly sites will get higher search rankings. Are your website and email marketing ready and able to reach your fitness and wellness clients on their tablets and smartphones? This Google tool tells you if your website is mobile friendly, and these six strategies will keep you connected.
How to Market Your Wellness Business Using Facebook Groups February 2015 - Facebook groups foster shared purpose, nurturing the seeds of trust that transform strangers into eventual customers for fitness and wellness businesses. Here’s how to get the most out of Facebook groups.