Radial’s author, book and speaker marketing helps experienced, articulate health and wellness leaders and professionals build their reputation and income as recognized experts and public figures consulted by the media and respected by professional peers and the broader community.
When your goal is building a personal brand through books and/or speaking engagements, we work with you to answer key questions like these:
- What’s your meta-story? How easily does it adapt to different or unexpected business opportunities?
- Does your story appeal broadly to a wide audience, or deeply to a narrow one?
- How will you form relationships with strategic partners like conference organizers or media contacts?
- Is it easy for people seeking speakers, authors or other wellness celebrities to find you?
- How will you translate your value into a defensible price for each audience?
- How will you adjust your marketing plan and sales collateral to reach bigger goals?
Just a few of the actual clients we’ve helped brand themselves and their health and wellness businesses:
Physician & speaker
- Globally recognized by his peers within his particular medical specialty, an extremely well-known and well-respected physician wanted to enhance his personal brand and visibility among consumers, policymakers and physicians outside his specialty.
- However, he had no experience or expertise in marketing or business development and wasn’t sure where to start.
- We defined his brand and key messaging, created speaker marketing materials and identified the most appropriate marketing venues, including selected speaker bureaus.
Corporate wellness executive coach, speaker & author
- Efforts by a high-profile, well-respected senior executive wellness coach to expand his brand by offering less expensive services to middle managers fizzled.
- After discussion, he decided to double-down on his services for executive audiences.
- We worked with him to dramatically sharpen his marketing messages, develop a speaker’s kit, and upgraded his website and other marketing materials to reflect a much higher level of professional presentation consistent with the expectations of his target audience.
- He launched a new and highly visible speaking career addressing executive health and company business performance.
Food industry leader, speaker, media host & multi-book Author
- Deeply experienced in her industry, we worked with this seasoned and widely-respected professional to launch several existing custom products to a much larger market of commercial food companies
- We also helped her identify and begin marketing a unique speaking “platform” for a completely new consumer market segment which set her apart from the multitudes of healthy lifestyle speakers already active in the market and laid the groundwork for new future revenue streams
Women’s health expert & speaker
- Richly-experienced in business, nutrition, fitness and women’s health issues, this charismatic wellness professional and chef nabbed a prime 3-day appearance for her entire team at an annual non-profit conference with 10,000+ attendees
- We worked in high gear to craft marketing messages, a speaker’s kit, and comprehensive tradeshow materials including booth displays, oversized posters, print materials and an online store that presented unique personal brands for each team member while positioning our client as the leading speaker and visionary for their multi-day offering of classes and unique attendee experiences
Physician & author
- Provided book editing, design and production services for this cardiologist’s healthy lifestyle book
- Promoted and marketed book via social media, book discovery sites like Goodreads, Amazon and Kindle Select
- Counseled on website book promotion content and strategies for obtaining cover blurbs and recommendations
E-RYT-500 yoga teacher & author
- Provided book editing, design and production support for a fascinating look at this yoga teacher’s unique and personal spiritual journey
- Developed author’s website, online marketing presence, print marketing materials and other promotional support