Your brand is more than your name, your logo, or your corporate color palette.
It’s the unique value of your business, as experienced by your customers.
The Brand Equation
What’s your brand? It’s the sum of:
what you do + how you do it + why it matters to your best customers + how and where you talk about it to the rest of the world.
We help you identify, for your ideal customers, the key differentiators that truly set your business apart from potential competitors:
What and how you do it
- Where your business fits within the landscape of health and wellness choices available to your target customer
- The structure and design of your programs and services compared to other available choices
- Unique or special features and benefits offered by your programs and services that truly differentiate your business from all the other competition for your customer’s dollar
- Pricing and market position of your offerings compared to other options available to your customer
- Key marketing messages and selling points that connect with your customers’ unique rational and emotional motivations for choosing your wellness business
Why it matters to your best customers
- Your customer experience, through the eyes of your customer
- Their unique reasons and motivations for choosing your business, both rational and emotional
- The unique value your best customers believe they get from your business
How and where you talk about it
- Development of effective marketing messages that truly capture your ideal customer’s attention and emotions and instantly convey that feeling of “They get me!”
- Selection of the marketing channels that are likeliest to reach your ideal customer
Get answers to these key questions
- What unique marketing messages reliably connect with your best customers?
- What online &/or print content most effectively communicate these messages
- What products & services are of greatest interest to them, and why?
- How do prospective customers and actual customers perceive the benefits from your offering?
- What modifications to your products, programs or services would increase their perceived value?
- How are your business reputation, customer service, and location affecting your perception in the market?
- How do your products and services complement or compete with other options available to your customers?