Below you’ll find some great holiday marketing suggestions from readers last week. Add yours in the comments section below (and we never disclose your email address).
1) A discount or waiver of new member sign-up fees if the prospective member brings a new unwrapped gift for Toys for Tots. Molly in Pennsylvania says they’ve consistently exceeded new member goals with this promotion.
Love this! It’s a virtuous circle and since the new customer has to contribute something (the toy), it defuses the issue of ticking off current customers who didn’t happen to get a discount off their initial sign-up fee.
2) Gift certifications for programs and for membership, AKA “Give the Gift of Health.”
An excellent suggestion from the executive director of a medical fitness facility.
And we’d also suggest “problem/solution-oriented certificates”. For example, offer a certificate that targets new moms who want a moment of peace and serenity. Or healthy back certificates for office workers.
3) And a word to the wise from Joelle in Detroit who manages marketing for a retailer that sells health and wellness-related items: “We like to keep our holiday marketing non-denominational. Different customers have different religious and spiritual beliefs so our marketing builds on concepts of hope and promise for the new year that everyone can feel good about.”
Post your good ideas below. We’ll keep your email address private, as always.