Radial - Strategy, Consulting and Marketing for Health, Wellness, Fitness Businesses

  • About
    • The Radial Story
    • Radial’s Leadership
    • Why Wellness Is Different
    • Frequently Asked Questions
  • Capabilities
    • Strategy, Business Planning & Feasibility Analysis
    • Branding Services
    • Sales, Customer Acquisition & Lead Generation
    • Marketing, Advertising & Promotion
      • Content Marketing
      • Pay-Per-Click Advertising
      • Email Marketing
      • Social Media Marketing
      • Wellness Website Evaluations
      • Author, Book & Speaker Marketing
  • Clients
    • Recent Clients
    • Typical Client Projects
  • Tools
    • Health & Wellness Trends Guide
    • Ultimate A to Z Big List of Health Observances
    • Newsletter Sign-Up
    • Blog: The Business of Wellness
    • WebSavvy for ClubIndustry
    • The Acorn Award
  • Contact
You are here: Home / Articles / Branding, Differentiation, Competition & Pricing / Customer Service, Loyalty & Feedback / How NOT To Respond To A Customer Inquiry

How NOT To Respond To A Customer Inquiry

August 14, 2013 By Leslie Nolen - Radial

Here’s a real email response I recently received after making an inquiry:

customer service-bad reply
Gosh, all they have to say to me is the terse command to “check back”?

Really?

If they think I, or any other potential customer, will remember them long enough to check back they will be sadly disappointed. I’ll have forgotten their name by this weekend (just as your prospective customers forget yours without ongoing marketing, by the way).

And even if I cared enough to check back, when? Next week? Next month? Next year?

And if they are seriously considering adding a “men’s wicking white pocket t-shirt” to their product line-up, they totally missed a golden opportunity to tell me that they would proactively inform me when it’s available.

So, if your women’s weight loss business gets a question about when you’re going to add a program for guys, don’t tell your customer to check back.

Take down their info, promise to let them know as soon as it’s available – and then, of course, follow through.

Related Posts

  • Everybody’s Talking: Social Listening for Health ClubsEverybody’s Talking: Social Listening for Health Clubs Your health club's built a social media presence. You post updates,…
  • 10 Sales Myths Every Wellness Business Should Stop Believing Now10 Sales Myths Every Wellness Business Should Stop… What you don't know can't hurt you, right? Wrong. What…
  • Create A Winning Brochure For Your Wellness BusinessCreate A Winning Brochure For Your Wellness Business The Radial Group provides management training on sales, marketing, operational…
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Leslie Nolen - Radial

Leslie Nolen, Radial's president, is the nationally-known expert on the art and science of selling health and wellness.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Leslie Nolen - Radial (see all)

  • Turbocharge Your Fitness, Nutrition and Wellness Testimonials - April 17, 2018
  • Should You Fire A Problem Employee? The Health Club and Corporate Wellness Guide - March 20, 2018
  • Build A Wellness Business Plan That Lets You Sleep At Night - February 21, 2018

Filed Under: Customer Service, Loyalty & Feedback

Get the newsletter

More Radial news & know-how

Follow Us TwitterFollow Us LinkedInFollow Us Facebook

Search the blog

Recent Posts

  • Turbocharge Your Fitness, Nutrition and Wellness Testimonials
  • When Sticking To Your Knitting Is the Best Wellness Business Strategy
  • Business Karma: How Pro Bono Wellness Helps Profits
  • Part 1: AdWords Pay-Per-Click Advertising Traps for Health & Wellness Businesses
  • 10 Sales Myths Every Wellness Business Should Stop Believing Now

Browse everything

  • Branding, Differentiation, Competition & Pricing
    (23)
  • Business Development Strategy, Planning & Finance
    (77)
  • Business Growth, Partnering & Divestiture
    (4)
  • Corporate Wellness
    (12)
  • Customer Service, Loyalty & Feedback
    (52)
  • Diet & Nutrition
    (57)
  • Email Marketing
    (42)
  • Fitness & Exercise
    (46)
  • Gift Cards and Holiday Marketing
    (10)
  • Industry Trends
    (65)
  • Management & Leadership
    (75)
  • Marketing Message Development
    (2)
  • People Management
    (33)
  • Personal Brand Marketing
    (4)
  • Program / Product Design & Development
    (22)
  • Q&A
    (7)
  • Reputation Management
    (0)
  • Sales & Marketing Strategy
    (189)
  • Social Media Marketing
    (49)
  • Tools and Resources
    (118)
  • Try This
    (51)
  • WebSavvy with Club Industry
    (87)
  • Website Marketing
    (60)
  • Weight Loss & Obesity
    (37)
  • Weird, Wacky, And Funny
    (45)
  • Yoga and Mind-Body
    (10)

Consulting & Marketing

  • Wellness Website Evaluations
  • Speaker Marketing for Wellness Professionals
  • Book Design & Marketing for Wellness Pros
  • Content Marketing for Wellness Businesses
  • Email Marketing For Wellness Businesses

Health & Wellness Trends

Health & Wellness Trends Guide
details...

Resources & Tools

  • Health & Wellness Trends Guide
  • Free Strategy & Marketing Newsletter
  • Blog: The Business of Wellness
  • WebSavvy: Internet Strategies For Wellness
  • Free Mentoring: The Acorn Award
© 2018 Legal, Privacy and Copyright Notice