Are you at the top of the list when someone searches the Internet for “health club” or “yoga studio” or “wellness center” in your community?
If not, your wellness business is invisible to boatloads of potential clients.
David Mihm, local search expert, just released his annual analysis of the top local search ranking factors that affect where your wellness business shows up in that list of search results.
Below, we’ve selected the factors most relevant to wellness businesses.
Print this list and conduct a self-audit of your online presence.
Top factors that help your business position in search results:
1) Make sure your physical address, city, state and zip are the same on all three sites: Google Places, Yahoo Local and Bing Local
2) Manually verify or “claim” your Place pages on all three sites.
3) Choose only the most suitable business categories for your Google, Bing and Yahoo Local profiles.
4) Check InfoUSA to ensure your listing is complete and accurate.
5) List your website on your Places page
6) Optimize the PageRank of your website home page.
7) Optimize the quality of inbound links to your website.
8) Ensure that your website phone number matches the phone number on your Google, Bing and Yahoo Local pages. Note: this information must be crawlable, meaning that it must be text and not a graphic.
9) Include your local area code on your Google, Yahoo and Bing Place pages.
10) Include your city and state in your website’s title. Note: this information must be crawlable, meaning that it must be text and not a graphic.
11) Maximize the number of reviews from review sites and native Google, Bing, Yahoo reviews.
Top factors that hurt your business position in search results:
1) You have NAP (name, address, phone number) mismatches. Your NAP should be identical on your website and all three Place sites.
2) Your website does not have NAP information on every page.
3) You have multiple Place pages within Google (or Bing, or Yahoo) with the same phone number.
4) You have multiple Place pages within Google (or Bing, or Yahoo) with the same or similar business name.
5) You have no physical address or an incomplete physical address on your website.
6) You have no website whatsoever.
7) Your NAP information is contained in an image or graphic or your website, and thus cannot be crawled by search engines. Always keep NAP information as text so that it can be crawled.
8) You hide your business address on your Google, Bing and Yahoo business listing.
9) Your phone number does not include a local area code. If you have no area code, or a tollfree area code only, it’s harder for the search engines to associate your business with the right community.
10) You have no reviews.
11) You have negative reviews.
11) You entered multiple business categories in a single field.
12) You entered a “custom” category rather than choosing from the standard list.
13) You included a location keyword in the category field.
14) You included multiple addresses on a single Places page.
15) You included multiple phone numbers on a single Places page.