Mid-Year Checkup: Is Your Wellness Business Plan On Track?

Halfway through the year! Find out if your wellness business plan is on track with this self-assessment.

It’s easy to overlook accomplishments in the day-to-day hustle, so be prepared for pleasant surprises.

And if you’re feeling stuck, use your answers to guide you to the areas that need a fresh approach.

Let’s do a quick mid-year checkup on your results for the first 149 days.

Are you smarter today than you were on December 31?

checklist on clipboard

Experience is a great teacher when you take time to learn from it.

  • What are the five lessons you learned last year that are helping your business succeed this year?

Doing what you’ve always done can hurt your business.

  • Think about the major products, services and other activities your business has started, stopped, or streamlined so far in this year.
  • What revenue, cost, or productivity benefits did you get by making these changes?

Successful results happen through effective and active management.

  • List the key financial and operational indicators that help predict the performance of your business.
  • Have you checked these indicators every month this year so far?
  • What actions are you taking as a result?

Is your business serving customers better THIS year?

You probably started the year with lots of ideas to improve your products and services.

  • Think about your team’s five best ideas.
  • We’re six months into the year. How many of these ideas are in place today?

We always emphasize the importance of really listening to customers and clients.

  • How many of your customers have you talked with in-depth since January?
  • Have you implemented or improved your customer feedback process?
  • What actions are you taking based on what you heard?

Analyzing lost customer opportunities is painful, yet instructive.

  • Which customers have you been most disappointed to lose this year?
  • For each one, why did they choose to stop buying from your business?
  • What steps are you taking to avoid more losses like these?

Is your business on a stronger footing than it was on December 31?

Many businesses underutilize a tremendous asset – their employees.

  • How often have you updated your staff on business performance in this year?
  • How often have you explicitly requested their input, ideas and feedback?
  • How often have you updated them on the status of their ideas and input?
  • Have you addressed staff problems which existed on December 31, last year?

We know budgets aren’t fun. We know it’s stressful to talk to problem employees. But every aspect of your business needs attention – not just the parts you enjoy most.

  • Think about the three to five areas of your business that you least enjoy.
  • How are you balancing your attention between these areas and the more enjoyable ones?

Building a business that can work without your constant personal involvement is critical if you want to build a business that can last.

  • What have you done in THIS year to strengthen your staff and other professional relationships so that you can spend more personal time or focus on big-picture business interests without jeopardizing your existing business?
  • If you constantly fight fires, what are you doing to put your business on a stronger foundation by year-end?

How’s your work-life balance compared to December 31, last year?

Renewal’s not just for customers – it’s for business owners and managers as well.

  • List your most important personal relationships.
  • Are you doing the same, better, or worse at keeping your promises to these individuals…whether it’s picking family members up on time or doing your share of the household chores?

It’s not enough to make money – your business has to stay true to your personal vision as well.

  • Compared to December 31, last year, do you feel closer to your personal goals, or farther away?
  • Are you satisfied with “where you’re at”?

Being a good neighbor matters.

  • How visible are your footprints in your community — whether it’s mentoring others, joining in church activities, civic organizations, or other activities that strengthen the communities we share?

Are your daily actions and your big-picture priorities aligned?

Success has two parts – what you do, and what you don’t do.

  • How well do your current business priorities reflect your top three to five opportunities for THIS year?
  • How well do your business priorities reflect your top three to five business risks or exposures for THIS year?
  • What have you stopped or changed since December 31 to free up time and money to tackle these opportunities and risks?
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Leslie Nolen, Radial's president, is the nationally-known expert on the art and science of selling health and wellness.

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