The Perfect Running Shoe: Is Less… not more… any more?

An article in the July 2014 issue of Texas Runner and Triathlete Magazine entitled “Evolution of Minimalist Shoes: Are They Going the way of the Dodo Bird?” indicates that recent court cases and a steep drop-off in the sales of five-toed “barefoot” running shoes may spell the end of the breed. But minimalist shoes continue in other forms.

runner /running/ track Does this mean the end of minimalists shoes, or is it just the end of a natural evolutionary process and the beginning of another phase in the market’s growth?

We’d like to hear from you! What drives your preferences and as both runners and wellness business leaders, where do you see the market for specialized running shoes in the next few years? If you could put your inventor’s cap on, what would the “perfect running shoe” have and not have? Use the comment field below.

The following two tabs change content below.

Don Muchow - Radial

Content & Media Director at The Radial Group
Deeply experienced in building user communities around healthy lifestyles, I've led hundreds of strategic content projects helping clients establish market leadership, brand awareness and social reach. My own experience as a Type 1 diabetic ultra-endurance athlete has given me unique insights into the benefits and obstacles that often accompany individual wellness journeys.

Leave a Reply

Your email address will not be published. Required fields are marked *