Seeing Is Believing: Soft Drinks Distilled Down To Goo

Certainly wellness-minded folks already realize how sugary and nutrient-absent sodas are. But this video REALLY boils it down. Sure, boil the water out of anything and you’ll likely end up with a gooey mess. But sometimes a visual like this that you can show your wellness/fitness clients, helps drive home the concept more forcefully than simply saying, hey, there’s 8, 9, or 10 teaspoons of sugar in that drink! Is the vid a tad hokey? Maybe. Purely scientific? Nah.  But for some people, it resonates. (Labels vary, but 35-40 grams of sugar–high fructose corn syrup in most cases — is an average amount listed for a typical 12-oz can of soda).

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Don Muchow - Radial

Content & Media Director at The Radial Group
Deeply experienced in building user communities around healthy lifestyles, I've led hundreds of strategic content projects helping clients establish market leadership, brand awareness and social reach. My own experience as a Type 1 diabetic ultra-endurance athlete has given me unique insights into the benefits and obstacles that often accompany individual wellness journeys.

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