Weight Loss Ad Regulations – Science or Sci Fi?

Interesting to compare the UK’s weight loss advertising rules to the voluntary (!) US guidelines. Actually, these would apply to any health claim, not just weight loss.

weight loss ad: true/false

Check out the  full set of UK rules here and take a look at the FTC’s U.S. guidelines, most notably for weight loss endorsements and testimonials here.

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Leslie Nolen, Radial's president, is the nationally-known expert on the art and science of selling health and wellness.

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