Do Your Wellness Marketing Emails Look Like Spam?

Certain words, phrases and punctuation increase the likelihood that spam filters and security software will quarantine your marketing emails and newsletters, preventing them from being delivered to your subscribers and customers.

Email Formatting to Avoid

All capital letters in any field or email text.
A string of numbers in the subject line.
Non-standard characters (for example, a copyright or trademark symbol).
Blank subject line.
Starting the subject line with “ADV:”. (Legitimate emailers sometimes mistakenly believe that they are required by CAN-SPAM to use this abbreviation to signify a marketing email.)
Subject line starts with “lose”.
Numbers, or a combination of numbers and text rather than text alone in the sender’s name or email address.
Sent-To field says “” or a blank address field or a single mailing list address.
Reply-To field is blank.
From and To fields have identical addresses.
Excessive exclamation or question marks (use one at the end of a sentence, not three, for example).
Text with gaps between words (l i k e t h i s).
Text with unconventional CaPitALizAtiOn.
Text with symbols designed to fool spam filters: “f.ree” instead of “free”, “$ave” instead of “save”.

Red Flag Words To Avoid, Reword or Monitor Carefully

$$$ (dollar signs)100%4u (instead of “for you”)50% off
All newAll new 50% offAmazingAmazing stuff
Accept credit cardsAct nowAdultAll natural
Apply onlineBaldnessBe amazedBeing a member
Big bucksBillion dollarsBonusBuy direct
Buy nowBuying judgmentsCall freeCall now
Cancel at any timeCannot be combined with any other offer
Can't live withoutCashCash bonusCheck or money order
Claims not to be selling anything
Claims that you are a winner
Click belowClick here link (use descriptive link text instead)Click to remove
Compare ratesConfidentialCongratulationsDiscount
Do it todayDon't hesitateDrastically reducedDrugs
Fantastic dealFastFast cashFor free
FreeFree consultationFree giftFree installation
Free membershipFree offerFree previewFree quote
Free sampleFree shippingFree trialFreebie
Full refundGet it nowGet started nowGift certificate
Great dealGreat offer!GuaranteeGuaranteed
Hidden assetsHuman growth hormoneHurry!!!
If only it were that easyImportant information regarding
Information you requestedInsuranceIt's effective
Join millions (...of Americans)Limited timeLimited time only
Lose weightLowest priceMedicationMillion dollars
Money backMonth trial offerNew customers onlyNo catch
No costNo feesNo medical examsNo obligation
No purchase necessaryNo questions askedNo riskNo strings attached
Now!Nutritional supplementOffer expiresOffers coupon
Offers extra cashOnce in a lifetimeOne hundred percentOne hundred percent free
One timeOnline pharmacyOnly $Opportunity
Order nowOrder statusOrders shipped by priority mail
Outstanding valuesPennies a dayPharmacyPlease read
PleasurePrescriptionsPrint out and faxPrizes
Prizes (as in "$5,000 in prizes")Promise youReal thing
Removes wrinklesReverses agingRichRisk free
Rx (drug)SatisfactionSatisfaction guaranteedSave $
Save big moneySave up toSee for yourselfShopping spree
Sign up free todaySpecial offerSpecial promotionStop snoring
Stuff on saleSubject to creditSubject to credit approvalSubscribe
Subscribe nowSupplementSupplies are limitedTake action now
TeenTerms and conditionsThe best ratesThis is not spam
This isn't junkThis isn't spamUnlimitedUrgent
Visit our websiteWe honor allWealthyWeekend getaway
Weight lossWhat are you waiting for?While you sleep
Why pay more?Will not believe your eyesWinner
Winners (as in "250 winners"WinningYou have been selectedYou're a winner
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Leslie Nolen, Radial's president, is the nationally-known expert on the art and science of selling health and wellness.

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