Do Your Wellness Marketing Emails Look Like Spam?

Certain words, phrases and punctuation increase the likelihood that spam filters and security software will quarantine your marketing emails and newsletters, preventing them from being delivered to your subscribers and customers.

Email Formatting to Avoid

  • All capital letters in any field or email text
  • A string of numbers in the subject line
  • Non-standard characters (for example, a copyright or trademark symbol)
  • Blank subject line
  • Starting the subject line with “ADV:”. (Legitimate emailers sometimes mistakenly believe that they are required by CAN-SPAM to use this abbreviation to signify a marketing email.)
  • Subject line starts with “lose”
  • Numbers, or a combination of numbers and text rather than text alone in the sender’s name or email address
  • Sent-To field says “” or a blank address field or a single mailing list address.
  • Reply-To field is blank.
  • From and To fields have identical addresses.
  • Excessive exclamation or question marks (use one at the end of a sentence, not three, for example).
  • Text with gaps between words (l i k e t h i s)
  • Text with unconventional CaPitALizAtiOn
  • Text with symbols designed to fool spam filters: “f.ree” instead of “free”, “$ave” instead of “save”

Red Flag Words To Avoid, Reword or Monitor Carefully

$$$ (dollar signs)

100%

4u (i.e., instead of “for you”)

50% off

Accept credit cards

Act now

Adult

All natural

All new

All new 50% off

Amazing

Amazing stuff

Apply online

Baldness

Be amazed

Being a member

Big bucks

Billion dollars

Bonus

Buy direct

Buy now

Buying judgments

Call free

Call now

Cancel at any time

Cannot be combined with any other offer

Can’t live without

Cash

Cash bonus

Check or money order

Claims not to be selling anything

Claims that you are a winner

Click below

Click here link (use descriptive link text instead)

Click to remove

Compare rates

Confidential

Congratulations

Discount

Do it today

Don’t hesitate

Drastically reduced

Drugs

Fantastic deal

Fast

Fast cash

For free

Free

Free consultation

Free gift

Free installation

Free membership

Free offer

Free preview

Free quote

Free sample

Free shipping

Free trial

Freebie

Full refund

Get it now

Get started now

Gift certificate

Great deal

Great offer!

Guarantee

Guaranteed

Hidden assets

Human growth hormone

Hurry!!!

If only it were that easy

Important information regarding

Information you requested

Insurance

It’s effective

Join millions (…of Americans)

Limited time

Limited time only

Lose weight

Lowest price

Medication

Million dollars

Money back

Month trial offer

New customers only

No catch

No cost

No fees

No medical exams

No obligation

No purchase necessary

No questions asked

No risk

No strings attached

Now!

Nutritional

Nutritional supplement

Offer expires

Offers coupon

Offers extra cash

Once in lifetime

One hundred percent

One hundred percent free

One time

Online pharmacy

Only $

Opportunity

Order now

Order status

Orders shipped by priority mail

Outstanding values

Pennies a day

Pharmacy

Please read

Pleasure

Prescriptions

Print out and fax

Prizes

Prizes (as in “$5,000 in prizes”)

Promise you

Real thing

Removes wrinkles

Reverses aging

Rich

Risk free

Rx (drug)

Satisfaction

Satisfaction guaranteed

Save $

Save big money

Save money

Save up to

See for yourself

Shopping spree

Sign up free today

Special offer

Special promotion

Stop snoring

Stuff on sale

Subject to credit

Subject to credit approval

Subscribe

Subscribe now

Supplement

Supplies are limited

Take action now

Teen

Terms and conditions

The best rates

This is not spam

This isn’t junk

This isn’t spam

Unlimited

Urgent

Visit our website

We honor all

Wealthy

Weekend getaway

Weight loss

What are you waiting for?

While you sleep

Why pay more?

Will not believe your eyes

Winner

Winners (as in “250 winners”)

Winning

You have been selected

You’re a winner

Once in lifetime

Supplement

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Leslie Nolen, Radial's president, is the nationally-known expert on the art and science of selling health and wellness.

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