Have you ever thought about the personality of your health and wellness brand? Who or what would it look like, if you could personify it? If it were a Halloween costume, who or what would it be?Fleshing this idea out presents an interesting marketing challenge that can refresh your brand and set your business apart, all in one shot. And coordinating it with Halloween is the perfect time to do it.
Who knows, if you can really nail it–the perfect character/costume/personality–maybe you’ll end up with a mascot that will serve your branding needs for years to come, year ’round.
There’s lots of inspiration out there. Just flip through a few channels, skim through some magazines (they don’t have to pertain to wellness or fitness necessarily) or surf the Internet. Brainstorm with your staff. Think about your services and your individual style of delivering those services.
Is your environment loud, bright and energetic? Subdued, calming, more like a retreat? Do you serve mostly families? Or are most of your customers older women? Maybe you cater to sedentary folks or super fit types? Are your clients squeezing all the gusto from life that they possibly can? Or tentatively yet hopefully taking the first steps back towards health?
Then, think about cultural icons — Spiderman, Tony the Tiger, Flo from the Geico commercials (or Flo from that old “Alice” TV series!), the hamsters from the Kia ads, Jack and Rose from the Titanic, and so on. Which ones resonate?
Latest posts by Don Muchow - Radial (see all)
- Digital Content Maps: Attracting Your Health Club’s Perfect Member - April 18, 2016
- Needless Markup: What to Do When Customers Object to Your Pricing - April 12, 2016
- Digital Health Club 2.0: Deepening Your Club’s Local Reach - March 18, 2016