 BackgroundCorpFit* is located in a city
in the Southeast. A group of local
fitness professionals with previous commercial health club experience formed CorpFit
to provide wellness services to local businesses with fewer than 500
employees. They want to manage small onsite fitness centers and
provide additional wellness-related services like stress management
classes, nutrition seminars, and health risk assessments. In business
two years, they've seen a sharp increase in demand for workplace
wellness services and want to get their share of this new opportunity.
They've also been caught by surprise by
requests from existing customers who have
acquired companies outside the Southeast
city that CorpFit currently operates in.
The company wants to seize this
opportunity to grow revenue and profit --
but with no staff outside the Southeast,
they're not sure about the best way to
meet these customer requests.
*not actual
company name
|
How we helpedCorpFit turns to Radial Group's
30-Day Wellness Business Bootcamp. Focusing on first
things first, we worked with CorpFit to locate service
providers in the customers' out-of-state locations. CorpFit contracts with these providers directly so that it
maintains the customer relationship.
Then, to help CorpFit compete for new workplace wellness opportunities,
Radial coached CorpFit sales and marketing on the
best ways to market their services to employers.
Since CorpFit's prior experience is mainly
with consumers in health clubs, selling to corporate executives
requires knowledge of the hot buttons for these employers.
We work with their sales and marketing team to
script and role-play the
tough financial questions that employers focus on.
The bottom lineCorpFit now has a
well-organized plan for targeting employers, with marketing
materials and trained salespeople ready to address the specific
needs of this new group of customers.
Back to Workplace Wellness Providers
Overview |
