New students report choosing Sunrise over competitors because updated website makes it easy to find exactly the right information

Lower print and advertising costs

Redesigned gift certificate and developed strategy to increase likelihood of redemption

Revenue growth from new Yoga Enrichment program

Expanded holiday and yoga therapy marketing

Expanded teacher training marketing

Customers compliment new Sunrise marketing materials

Higher customer conversion rate

Reorganized existing content and wrote new content

Review the Sunrise website

New revenue opportunities from additional "soft" marketing content in NL. New event newsletter to increase participation. Expanded holiday marketing to promote more services.

Redesigned email newsletter, and developed editorial calendar. Created expanded holiday marketing campaign including email and print components.

Enhance email marketing

Greater new student revenues, word of mouth and referrals. Greater local visibility. Lower paid advertising costs.

Specific guidance on how to increase online customer reviews, capitalize on health fairs, public service events, free onsite classes, charitable donations; expand network; make strategic paid advertising decisions.

Advise on key marketing strategies

Capitalize on teacher training program curriculum to generate new revenues from shorter enrichment program. Greater yoga therapy revenue opportunities.

Enhanced teacher training brochure and flyer. Collaborated on concept and marketing of yoga enrichment program. Created print and email marketing for yoga therapy services.

Promote teacher training and yoga therapy programs

Higher customer conversion rate, cost reduction by combining or eliminating costs associated with lower-ROI marketing activities

New copy and design for and referral materials, free class coupon, print ads, business cards, flyers. New gift certificate design + redemption strategies. Recommended combining certain pieces and eliminating others.

Review existing print sales and marketing materials

Results

Actions

Objectives

A former technology professional in banking, Valerie founded Sunrise Yoga in 2003 after 4 years as a part-time instructor toting her supplies in the "yoga-mobile." Since then, she's grown a successful studio with a stellar reputation for both yoga expertise and a sense of caring, compassion and community in a competitive market where yoga classes are available in health clubs, park and rec centers, discount studios and other budget-priced venues with less-qualified instructors.

Thanks to its focus on yoga that's accessible to all in a lighthearted, non-competitive and non-judgemental atmosphere, Sunrise is profitable and has maintained its revenues and profits while other studios struggled due to the economy. Workshops led by well-regarded practitioners and special events like potlucks, twice-yearly 108 Sun Salutation celebrations and a popular book club keep the sense of community strong and lead to excellent word of mouth. Sunrise's reputation as a yoga center is also growing among yoga professionals as well - in fact, it offers the only RYT-200 teacher training program in the Winston-Salem region.

Valerie's objective was to maximize utilization of her newly expanded facility, which features a large and experienced staff of Yoga Alliance-registered instructors plus a Yoga Wall, extensive props, hardwood floors, and tons of natural light.

"I worked with a yoga business consultant before this, but he recommended the same things to all of his clients. I also worked with a business advisor here in Winston-Salem, but she didn't know much about health and wellness. I always enjoyed Radial's newsletters, mixers, and classes so when I wanted to step things up, I called them.

Working with Leslie is very easy. She's very quick to reply to emails and is on time for all phone meetings.

I've had quite a few compliments on our new flyers and website design. A recent new student said she chose our studio over others in the area simply because she liked our website the best as it was easy to navigate and told her exactly what she was looking for.

Leslie asks a lot of questions when working on a project. And although there are a flurry of emails and calls while working on a project, it's well worth responding to all of her requests for information because the end result is better than anything I could have imagined."

Yoga & Mind-Body: Sunrise Yoga Studio