Get exclusive early access to our monthly WebSavvy column at Club Industry’s website!
What Hansel & Gretel’s Breadcrumbs Teach Wellness Businesses About Integrated Online Marketing July 2018 - Why aren’t clients beating a path to your health club, yoga studio, or weight loss clinic? Time for a lesson in integrated online marketing from our good friends Hansel and Gretel.
How To Top-Rank Your Organic Fitness & Wellness Content On Google July 2018 - When your business goals are ambitious, one of the first hurdles your health club, fitness center or wellness business will face is earmarking a budget for paid digital advertising — most commonly, Google Ads, formerly known as AdWords, paid Facebook advertising, and paid LinkedIn advertising. One of the first questions that comes up is: “Do […]
Email Fail! Top Ten Technical Errors In Email Marketing June 2018 - The good news: Service providers like Emma, GetResponse, VerticalResponse, MailChimp and Constant Contact make email marketing for health clubs, yoga studios, wellness centers and other wellness businesses incredibly efficient. The bad news: they make screwing up your email marketing incredibly efficient, too! Watch out for these common technical errors:
When Digital Marketing Isn’t Right for Your Health Club May 2018 - Digital marketing for health clubs is awesome, right? You can target prospects by demographics, household income, interests and more, then deliver a tailored message, and even better, re-market to the consumers who showed most interest across multiple digital platforms using cookies, tags, and session variables. Put that together with Google Analytics and you can finally […]
Digital Health Club 2.0: Deepening Your Club’s Local Reach May 2018 - Does your health club’s digital presence consist of an occasional email newsletter and a Facebook page announcing new equipment and membership promos? You’re missing the opportunity to deepen your relationship with current and prospective members. Here’s how to extend your club’s local reach online.
Six Online Sales Tools For Every Wellness Business April 2018 - Do you have these six sales tools on your health club or wellness business website? These online sales tools address possible buying objections and help guide prospects to a decision. Chances are, you can add these sections to your website yourself.
Part 2: Facebook Pay-Per-Click Advertising Traps for Health & Wellness Businesses March 2018 - In part 2 of our series on PPC advertising traps for health clubs, we focus on the unique traps that our industry faces when advertising on Facebook. If your health club’s advertising crosses paths with Facebook, you may have already encountered one or more of these “gotchas” to Facebook, and social media advertising in general.
Part 1: AdWords Pay-Per-Click Advertising Traps for Health & Wellness Businesses March 2018 - Planning to use AdWords to promote your new healthy lifestyle program for weight loss, a “new you” body image, or a “take no prisoners” HIIT bootcamp? Before you start, give a good, long thought to the pitfalls that health and wellness businesses may encounter when promoting themselves in search advertising.
How to Market Your Wellness Business Using Facebook Groups March 2018 - Facebook groups foster shared purpose, nurturing the seeds of trust that transform strangers into eventual customers for fitness and wellness businesses. Here’s how to get the most out of Facebook groups.
Do’s and Don’ts of Instagram Marketing for Your Health Club January 2018 - Instagram is a great social media platform for your club to share the feeling of what it’s like to be a member. It’s spontaneous, casual, honest, raw, and live. Just remember: the key rules of effective marketing still apply.
Social Screw-Up: Why Club Members Unlike, Unfollow, and Unsubscribe January 2018 - Is your health club’s social and email strategy driving sales prospects away? If you’re noticing an uptick in unfollows and unsubscribes, this troubleshooting guide will help you identify and fix common problems that turn off potential members and clients.
Old Dog, New Tricks: How Today’s Webinars Supercharge Club Marketing December 2017 - Today’s webinar platforms give health clubs and wellness businesses new paths to new customers and revenues, deeper engagement, and broader geographic reach.